Privacy Policy


This privacy policy sets out how Ito World uses and protects any information that you give Ito World when you use this website and products.


Ito World is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this Policy from time to time, so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to The Data Protection Officer, Ito World, 2nd Floor, Deanland House, 160 Cowley Road, Cambridge, CB4 0DL.


Do you collect my personal information?
Only when you contact us through our website form, download a product brochure or a whitepaper or apply for job at Ito. We also store your login details for registered users of Ito products, including your name, username and chosen password. We never collect or store any sensitive information from visitors.

What data do you collect from me?
When you make an inquiry or download an Ito World brochure or white paper we log your name, your company’s name and your email address. If you are a registered user of Ito products, a name, username and password is also recorded on our internal system. Other than this, we do not store or capture other personal information but simply log your IP address (this is the technical standard which ensures messages get from one host to another and that the messages are understood) which is automatically recognised by the web server.

Do you collect any other type of information?
We automatically collect data about visitors to our website by using cookies. Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the site to recognise you and make your next visit easier and the site more useful to you. This data is used only in an anonymous form; no individual is identified. Cookies can be “persistent” or “session” cookies.

We use cookies to enable certain functions of the site, to provide analytics and to store your preferences.

How do you use my personal information?
When you make an inquiry, we use your personal information to let you know about the product or service that you inquired about. We also use your data to respond to your service inquires or job applications. Where you have consented to us doing so, we will do this by email.

We do not sell personal information collected through our website or use your personal information for any other purposes than those stated above.

Who has access to my information?
Your information is only available for us. We will not sell or rent your information to third parties and we will not share your information with third parties for marketing purposes. We don’t, and never will, sell or rent your information to any 3rd party.


How do you secure my data?
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online including:

  • limiting access to our buildings to those whom are entitled to be there (by use of key fobs and keys);
  • implementing access controls to our information technology, such as firewalls, ID verification and logical segmentation and/ or physical separation of our systems and information.

    Can I opt out?
    You have a choice about whether or not you wish to receive information from us. If you do not want to be contacted by us about the work we do and our products and services, then simply tick the relevant checkbox situated on the form where we collect your information. If you ever change your mind, you can unsubscribe using the link at the bottom of our marketing emails or by contacting us by email: or by writing to The Data Protection Officer, 2nd Floor, Deanland House, 160 Cowley Road, Cambridge, CB4 0DL.


    How long does Ito World keep my information for?
    We retain a record of your personal information in order to provide you with a high quality and consistent service. We will always retain your personal information in accordance with law and regulation and never retain your information for longer than is necessary.

    How do I access and update my information?
    The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please email us at:, or by writing to The Data Protection Officer, 2nd Floor, Deanland House, 160 Cowley Road, Cambridge, CB4 0DL.

    You have the right to ask for a copy of the information Ito World Ltd holds about you.

    What are your choices regarding cookies?
    If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

    Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.


    How often do you review this policy?
    We keep this Policy under regular review. This Policy was last updated in Nov 2019.