Experts in transit data

We solve transportation challenges across the globe for millions of travelers every day by delivering real-time transit data feeds and a platform for transit agencies & operators.

  • CEO

    Johan Herrlin

    With over 20 years’ experience delivering solutions in the geospatial industry, Johan’s vision is to enable the smarter movement of people by providing real-time transit data feeds for journey planners and a platform for transit agencies and operators. Before Ito World, he was a company director at Esri, the world’s leading provider of geospatial software.

  • CTO and Co-Founder

    Hal Bertram

    Hal leads the development of Ito’s technology and growing team of innovative engineers and visualisation designers. Hal set up the computer graphics department at leading film effects company Jim Henson’s Creature Shop, where he pioneered real-time animation technologies used. Hal went on to co-found Ito World to apply these techniques to real world problems.

  • COO

    Dave Ladbrook

    Bringing a wealth of experience from data-driven digital markets, Dave’s fresh approach is leading Ito’s success. Having worked with major blue chip brands, he has recognised the huge potential for transit agencies and operators too, to transform and improve their customer experience and operations through the intelligent use of data.

  • VP of Engineering

    Shane Reynolds

    Shane is one of the UK’s foremost technical experts in the world of transport data. Shane manages the full life cycle of Ito’s data products and ensures their deployment to clients’ satisfaction. He brings extensive experience of leading the technical development of real-time intelligent transport systems software, in use throughout Europe.

  • Head of Projects

    Amy Bridge

    An award-winning project and programme manager, Amy is passionate about creating better environments and healthier communities through more active and sustainable transit systems. With extensive experience in the industry, Amy helps clients realise their goals through the smooth delivery of Ito's sophisticated data and tech solutions.


    Tejus Datta

    With over 15 years of global product management and leadership experience, Tejus has been delivering amazing B2B and B2C products across Financial Services and e-commerce industries. At Ito World, Tejus leads the talented product team that are trying to solve complex transportation problems by building products that our customers love.

  • Commercial Director

    Andy Walker

    Andy has spent over 30 years growing leading edge software businesses, including 10 years in the geo-spatial industry and 10 years helping businesses transform their use of data with McLaren Applied. Andy is passionate about creating win-win relationships with both customers and partners benefiting from Ito World’s world class transit data software & data products.

  • Head of People

    Natashia Variava

    Natashia has over 15 years’ people ops leadership experience within rapidly growing tech startups and scaleups. Natashia has been working with Ito World since 2018, helping us to hire amazing talent across all functions and also advises on our overall people and talent strategy from management development to diversity and inclusion.

  • Finance Director

    Martin Pitcher

    Since 2014 Martin has been providing finance director services as a consultant to Ito World. Martin qualified as a chartered accountant in 1992, spending 15 years with PwC in their Audit and Transaction Services departments in London and New York.

  • Data Operations Manager

    Rick Bruce

    Having previously built teams of data analysts in the financial and entertainment industries, Rick has led the growth of Ito's Data Operations team, delivering high quality, comprehensive mobility data sets for numerous cities around the world.

Board & Investors

  • Director and Co-Founder

    Peter Miller

    Co-founder and director, Peter is a savvy computer scientist and entrepreneur. His interest in developing innovative technology solutions to the transport industry has driven Ito’s success. Peter’s vision is to have a world of real-time decision intelligence; one where data is integrated seamlessly into consumers’ decisions about transport choice and one where data and the insight from data, underpins transport planning and decision making.

  • Investor

    Iceni Capital

    Iceni Capital is a private equity partnership dedicated to investing in smaller and entrepreneurial UK companies with significant growth potential. Iceni is backed by J Leon Group, a large London-based family office with investments in a wide variety of sectors.

    Iceni relishes the challenges associated with fast growing entrepreneurial businesses that offer high growth potential.

  • Investor

    Christopher Roper

    A founder of Landmark Information Group and formerly Trucost’s executive chairman, Christopher remains a non-executive director of Landmark, which was acquired by the Daily Mail and General Trust. Christopher is an independent investor with a portfolio of investments in a series of start-up and early stage companies. A Cambridge graduate, his early career was spent as a Reuters correspondent in Africa and Latin America.