Experts in transit data

We solve transportation challenges across the globe for millions of travelers every day by delivering real-time transit data feeds and a platform for transit agencies & operators.

  • CEO

    Deborah Kobewka

    Deborah has extensive experience in data and analytics across global markets. A senior leader, she is passionate about empowering high growth companies to thrive. At Ito World, she is focused on driving sustainable, social change through their world class capabilities. Before Ito World, Deborah was CEO of Evaluate Ltd, served at the Department for International Trade (DIT), and held global executive roles with IQVIA.

  • Head of R&D and Co-Founder

    Hal Bertram

    Hal has over 30 year’s experience in real-time, data and visual technologies. At Jim Henson’s Creature Shop, he pioneered real-time animation techniques in the film industry. Hal then co-founded Ito World to apply these technologies to the transport sector. He now leads on R&D, exploring innovative solutions to the challenges faced by our customers.

  • COO

    Dave Ladbrook

    Bringing over 20 years’ of leadership and operations experience in high-growth, data-driven businesses, Dave’s fresh approach is enabling Ito World’s successful expansion. Dave is passionate about building high performance teams and developing a people-first culture, where talent is developed and our customers are delighted.

  • CTO

    Shane Reynolds

    Shane is one of the UK’s foremost experts in the world of transport technology. He brings extensive experience of leading the development of intelligent transport systems deployed globally. Shane leads the highly-talented team of software engineers at Ito World, delivering world class products that meet our client needs.

  • Head of Customer Success

    Amy Bridge

    Amy is passionate about creating better environments and healthier communities through more active and sustainable transit systems. With extensive experience in the industry, Amy looks after our customers throughout their journey with Ito World, growing and nurturing successful partnerships that deliver real world impact.

  • Head of Product

    Tejus Datta

    With over 15 years of global product management and leadership experience, Tejus has been delivering amazing B2B and B2C products across Financial Services and e-commerce industries. At Ito World, Tejus leads the talented product team that are trying to solve complex transportation problems by building products that our customers love.

  • Commercial Director

    Andy Walker

    Andy has spent over 30 years growing leading edge software businesses, including 10 years in the geo-spatial industry and 10 years helping businesses transform their use of data with McLaren Applied. Andy is passionate about creating win-win relationships with both customers and partners benefiting from Ito World’s world class transit data software & data products.

  • Head of People

    Natashia Variava

    Natashia has over 15 years’ people ops leadership experience within rapidly growing tech startups and scaleups. Natashia has been working with Ito World since 2018, helping us to hire amazing talent across all functions and also advises on our overall people and talent strategy from management development to diversity and inclusion.

  • Finance Director

    Martin Pitcher

    Since 2014 Martin has been providing finance director services as a consultant to Ito World. Martin qualified as a chartered accountant in 1992, spending 15 years with PwC in their Audit and Transaction Services departments in London and New York.

Board & Investors

  • Director and Co-Founder

    Peter Miller

    Co-founder and director, Peter is a savvy computer scientist and entrepreneur. His interest in developing innovative technology solutions to the transport industry has driven Ito’s success. Peter’s vision is to have a world of real-time decision intelligence; one where data is integrated seamlessly into consumers’ decisions about transport choice and one where data and the insight from data, underpins transport planning and decision making.

  • Investor

    Iceni Capital

    Iceni Capital is a private equity partnership dedicated to investing in smaller and entrepreneurial UK companies with significant growth potential. Iceni is backed by J Leon Group, a large London-based family office with investments in a wide variety of sectors.

    Iceni relishes the challenges associated with fast growing entrepreneurial businesses that offer high growth potential.

  • Investor

    Christopher Roper

    A founder of Landmark Information Group and formerly Trucost’s executive chairman, Christopher remains a non-executive director of Landmark, which was acquired by the Daily Mail and General Trust. Christopher is an independent investor with a portfolio of investments in a series of start-up and early stage companies. A Cambridge graduate, his early career was spent as a Reuters correspondent in Africa and Latin America.